Welcome to Our New Website!
Our new brand and website reflect our progress and the exciting, new things in the works for Heading Home! Thank you to our generous donors for making this project a reality and to 829 Studios for their partnership in redesigning our website and brand.
About Our New Brand and Logo.
The uni-case lettering (mix of upper and lower case) in our new Heading Home logo reflects our clients. Heading Home guides clients from infants to the elderly – the lower case to the upper case. The uni-case letter is different, similar to our clients’ pathways to leave homelessness behind. Their journeys have highs and lows, steps forward and backward. Lastly, the uni-case letters give the logo a bold, confident, and instantly recognizable style.
The brand mark is a pathway leading home, which visually communicates our name “Heading Home.” Our clients are on a pathway to self-sufficiency, a pathway that will lead them to a safe, permanent place to call home. At times long, this pathway requires the support and guidance of our case managers and partners.