Northern Bank Donated $62,000 in Partnership with Sony Michel and 98.5 the Sports Hub to Help End Homelessness in Boston
At the beginning of the 2018-2019 football season, Northern Bank, a Massachusetts-based community and business bank, teamed up with New England’s Sony Michel and 98.5 the Sports Hub for their “Taking it to the House” campaign. As part of the campaign, Northern Bank donated $1,000 to Heading Home Inc. for every New England touchdown during the season.
Sony Michel and New England finished with a stellar season, culminating with another championship. The team scored 51 touchdowns throughout the regular season. Due to the success of the program Northern Bank extended the campaign through the playoffs bringing the total amount donated to $62,000!
Jim Mawn, President and CEO of Northern Bank and Trust along with his team used this creative cause marketing campaign to make an impactful donation to Heading Home. Jim wanted to make an even bigger impact and committed an additional $38,000 in sponsorships for Heading Home, bringing the yearly contribution to $100,000.
Jim and the entire Northern Bank team have been incredible advocates and partners. They participate in regular volunteer activities and believe whole heartedly in making an impact within our community.
Thank you to Jim and Northern Bank and Trust for their thought leadership, support, and creativity in making such a significant investment in the lives of some of the most vulnerable in our community.