Heading 4 Home
Homelessness in Massachusetts is on the rise. With single moms and children representing the fastest-growing segment of the population and the region’s unaffordability and housing supply issues compounding the problem, it’s time to come together to address this critical issue.
That’s why the Massachusetts Coalition of Community Banks is aligning to help end homelessness by supporting the work of Heading Home and promoting that work during the 2023 Red Sox game broadcasts. Jim Mawn, President & CEO of Northern Bank & Trust, has kicked off this collaboration with Heading Home by donating the first $10,000. Secure your bank’s sponsorship spot while they’re still available and show your community that you care and are there to lend a hand when it’s needed most.
Why Support Heading Home
Promote affordable housing.
100% of Heading Home clients are extremely low-income.
Advance your ESG investments in the Boston community.
Two-thirds of Heading Home clients identify as people of color or Latinx.
Contribute to the professional development of a diverse staff.
Two-thirds of Heading Home staff identify as people of color or Latinx.
Support the dismantling of systemic racism.
Invest in a core tenet of mobility: housing people.
Advance better health outcomes and reduce system spend.
Housing people reduces MassHealth expenses.
All participating banks will be equal partners in the Heading 4 Home campaign with the Red Sox. You’ll receive in-game exposure for your bank including:
- One (1) 30-Second Commercial
Messaging: 20 seconds Heading Home/10-second non-selling community bank message in-game for ten (10) Red Sox games during the Heading 4 Home campaign. Games to be mutually agreed upon.
- One (1) Interview
During a Red Sox broadcast with Joe Castiglione for the first 10 banks who commit to donate.
- Invitation for CEO
From your bank to participate in the on-field check presentation at Fenway Park for Heading Home, live on the Red Sox jumbotron. PLUS, 2 tickets to the WEEI private suite on the day of the check presentation.
Total Campaign Value: $39,000
Total Investment: $10,000
About Heading Home
For nearly 50 years, Heading Home has helped thousands of adults and children leave homelessness behind. Today, they’re a leading provider of emergency, transitional, and permanent housing and support services for extremely low-income individuals and families currently or formerly experiencing homelessness in Greater Boston.
Heading Home provides a supportive pathway to self-sufficiency by utilizing evidence-based case management strategies that enhance economic and social mobility. Heading Home’s unique housing-plus-services approach has yielded a 17-year 90% success rate of clients remaining permanently housed. Last year, fiscal year 2022, 97% of the households that moved out of shelter maintained their housing success for one year and beyond.